Andrea Walker
HEAD OF IN-HOUSE AGENCY TEAMS I EVENT EXPERIENCES I EXECUTIVE MARKETING LEADER
Strategic Executive Creative and Marketing Director bringing 15+ years of creative and marketing leadership experience with 7+ years of progressive leadership in marketing, events, and creative for a $4B global enterprise. Demonstrated success in developing high-impact in-house agency teams, achieving multi-million-dollar cost efficiencies, and delivering revenue-driving marketing programs across Americas and EMEA regions.
The accompanying video demonstrates creative execution and highlights my department's 2024 performance metrics.
EXPERTIENTIAL DESIGN DESIGN MARKETING
Events and Experiences
I bring extensive expertise in large-scale experiential event design and execution, having led creative strategy for events totaling over $8.5M in investment in 2024. My experience spans managing the creative for a comprehensive event portfolio including sales kickoffs ($4M), tier-one trade show booths ($1.5M), themed ancillary events ($1.2M), and customer summits ($1.8M).
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MARKETING COMMUNICATIONS AND BRAND DESIGN
Marketing Strategy and Design across all customer touch points
Throughout my career, I've built and directed integrated marketing communications and creative teams encompassing digital marketing specialists, customer journey strategists, Salesforce Marketing Cloud developers, and a complete in-house creative agency. Working alongside 254+ stakeholders, my team developed and implemented omnichannel campaigns spanning B2B sales support, consumer marketing, event experiences, product launches, educational content, e-commerce, paid search, and web initiatives. Below are select project highlights we can explore in greater detail during our conversation.
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